Until today, the calibre 400 is still in production and remains one of the most successful Zenith movements. Given how dependable it was at the time, the movement was often seen as a great option to develop other ébauche variants, as seen in watches from other reputable horology maisons, most distinguishable for its emblematic three sub-registers at 3, 6, and 9 o’clock, just as it appears on this new El Primero. Although the Calibre 400 would remain architecturally the same, the movement has undergone improvements with the introduction of better materials and manufacturing technologies, improving its reliability and longevity. In 1969, Zenith unveiled El Primero, the world’s first. Abbinato a un bracciale in acciaio effetto scala. Swiss luxury watch brand Zenith is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre in the form of a Chronomaster Revival model. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation.”įrom the legendary high-frequency El Primero to the incredible Defy, which shows off 1/100th of a second chronograph, Zenith has continually raised the bar of horology, and this time, with Chan lending his genuine and amicable charm as well as undeniable aptitude.Ĭhan will be making his first public appearance as brand ambassador in less than three weeks ( August 23) with the official campaign unveiling at the same time.It would not be until the mid-1980s that Zenith resurrect the same movement and renamed it Calibre 400, although this was only possible because of a gentleman named Charles Vermot, who was also a watchmaker in Zenith and going against the grain, decided to save (and hide) the toolings and plans of the El Primero, when all of them were going to be scrapped when the maison was acquired by Zenith Radio Corporation, steering the helm away from mechanical and betting on quartz. Un’accurata e moderna rivisitazione dell’A3, uno dei primi orologi in acciaio ad alloggiare il calibro cronografico automatico El Primero, con cassa tonneau da 37 mm e quadrante sfumato dai toni caldi che si scuriscono verso i bordi. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit.”Īnd Chan also expressed his excitement about the collaboration: “I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. Speaking on the partnership, Julien Tornare, CEO of Zenith, said: “We are delighted to welcome Eason Chan to the Zenith family. Described as the “legend with an impactful reputation and massive influence on local music”, Chan is lauded for his architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful “start-up spirit”, which are absolutely in synergy with the modern-day approach of the brand. “God of Songs” Eason Chan is the new Zenith celebrity ambassador.
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